Don’t Call it a Detox!

March 26, 2014 by

That's what my friend "Ricki" said when I asked her input on naming my first online program last year. Ricki is a marketing pro with 20+ years experience writing marketing copy and working in the natural health field. So when she said "Just don't call it a Detox!" I took her word for it. I did some market research among 30 or so of my female friends and came up with other names. Cleanse, clean eating, whole foods program. I've used all those words to describe my programs.

What's the problem with "Detox?"

Detox and Drama

Okay, I'll admit that when I first heard the word, my first thought was of dramatic in-patient procedures like intravenous chelation therapy – being hooked to tubes and machines that would introduce binding agents to pull toxins from my blood. Or, being sequestered in a raw food "spa" where my food and drink would be carefully controlled for a week or so while I enjoyed frequent saunas (and colonics). Neither of those sounds like a walk in the park, nor do they sound very practical. And they sound ex-pen-sive.

For others, the word Detox may bring to mind searing headaches and mood swings as they withdraw from nicotine or caffeine. Or intense sugar cravings as they try once again to stop eating sugar. Or the DTs of an alcoholic's Detox. Or visions of Lindsay Lohan in court, being ordered back for one more round of rehab.

I get it

So I guess I get my Ricki's point. She's the expert after all, and if "Detox" is a turn-off or has negative associations for my clients, I wouldn't use the word Detox. But many of my clients are fine with the word, and I see it in many contexts. So what's really the problem?

Over the last year I've learned a few things. And one of those is to google the definition of a word when I have a question. So I just googled "Detox definition" and, according to Cambridge dictionaries online, this is the first definition of the word detox:

"a period when you stop taking unhealthy or harmful foods, drinks, or drugs into your body for a period of time, in order to improve your health:

She went on a 48-hour detox, eating nothing but grapes.

OH!!! Now I get it! That makes perfect sense! That's exactly what I do for myself on a pretty regular basis, and that's what I help my clients with on a regular basis. Except we eat lots more than just grapes.I get there's confusion about the word and that it can have negative connotations for some. I get there's confusion about the process, and I've been wanting to write about that for awhile now. So that's what I'm going to do.

Little chunks

I'm going to take it in little chunks. Some of the things I'll be exploring are why people do Detox programs, different ways to Detox, foods and everyday habits that help us Detox, and other random topics that will come to mind over the next few months (or year).

What I'd really like to do is to answer your Detox questions – so please share below. And if you're interested to see what I offer (whole food, clean-eating cleanse = Detox) check out this link.